Articles
Leveraging Linkedin and Your Networking Relationships
Networking should always be purposeful. As much as we might like to socialize, we are attending networking events to grow our business. We all know, the best way to grow business is through building relationships. To solidify the relationship, we schedule a one on one sessions and meet for coffee learn more about each others’ respective businesses. Our goal: to get referrals – right? We ask them; “Who do you know that might be a good introduction for me, or can use my products and services?” and typically they scratch their head and say, “I can’t think of anyone at the moment, but I will keep you in mind should I meet someone who is looking” – Not exactly the most productive meeting, and now we have invested at least 2 precious hours including travel time, and $5 bucks on a cup of joe. Leveraging these relationships to get warm introductions to qualified leads rarely seems to happen, but yet we know growing these relationships is the key to eventually growing our business. Utilizing LinkedIn changes this conversation significantly:
Last Updated (Tuesday, 22 November 2011 16:42)
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The answer is simple: Give referrals! 
